“Video Training Saves Time, Money, Sanity”
By Brian Green, Director of Marketing
SolidLine Media
Ever had to sit through an employment orientation or training session? If so, and you’re like me, you found the experience, well, to put it democratically, inefficient. In an orientation scenario, you’re anxious to get started, wanting to make a good first impression. Instead, you’re stuck in a room for a few hours, maybe even longer, sometimes for several days. Or if it’s continuing education or a new policy at your current employer, then it’s precious time lost, cluttering an already busy schedule. Sure, you’re getting paid for it, and the information is necessary, but you can’t help feeling there has to be a better way.
And there is a better way, and one thats much more efficient. Training videos go a long way to offsetting costs, increasing information retention, improving the quality and consistency of the message, and shortening the time required to train and orient new staff.
Consider the costs of instructor-led training. You have to pay the instructor and the trainees, you have facility costs, printing costs, travel costs, possibly even refreshments. And you’re stifling productivity by blocking out hours or even days from your employees. Still worse, if it’s the typical training course, the majority of trainees aren’t going to retain half of the material, undermining the entire purpose of the training.
A training video can take a two hour course, cover all of the same material in an engaging way, and condense it into a 30 minute high end, entertaining video. Don’t believe me? SolidLine Media has done it. And not just once.
Think about it. A video training course that employees can view at their desk, on their computer, during downtime. A course that would take a full week could be viewed in less than a day. It could be streamed over the company intranet, there whenever the employee needs it, as many times as necessary.
Moreover, with a training video, the message stays consistent. An instructor could repeat the same course a hundred times, but it will never be exactly the same. Vocal inflection, word choice, every little nuance and gesture all can change the message, even if it’s unintentional. But using the same training video ensures that all employees get the same information presented in a uniform manner.
The moral of the story? A well produced (and entertaining) training video saves money, time and your employees’ sanity. The message gets across more clearly and uniformly. It’s a win-win proposition.
Click here to read a few Case Studies on how SolidLine has helped other organizations save time and money.
BG
You can contact Brian Green at brian@solidlinemedia.com.
For more information about SolidLine Media, visit us online at www.solidlinemedia.com. Or call 312-939-8600.
Copyright 2009 SolidLine Media, a division of KV Media Group, Inc.
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