Canon’s 5D Mark II SLR camera debuted four years ago and changed the game. The much-anticipated follow-up, the 5D Mark III, is coming at the end of March. Over the past few days, the media has finally gotten their hands on the new camera.
Physically, this camera feels quite similar to the 5D Mark II, but Canon has added some refinements from the EOS 7D — the power switch has been moved up to the control dial on the top, there’s a dedicated video capture / Live View button, and a new multi-function button (for controlling features like the AE lock or one-touch RAW / JPEG settings) sits up near the shutter button. There’s also a new 3.2-inch display on the back, which is identical to that of the 1D X and contains 1,040,000 dots. The viewfinder has also been been upgraded — it now offers 100 percent coverage with a .71x magnification factor, up from the already-respectable 98 percent coverage found in the Mark II.
A number of new accessories were announced along with the camera. The Speedlite 600EX-RT, which can be used with any E-TTL EOS camera, is an on camera flash that can act as a wireless master for off-camera slave strobes. It has a bult-in radio that supports two-way transmission, eliminating the need for accessory radio attachments. The strobe can control up to 15 other 600EX-RT units, and boasts an effective operating range of just under 100 feet. It is also backwards compatible with the optical Wireless E-TTL system, so shooters who already have an investment in Canon Speedlites aren’t left out in the cold. It will ship at the end of this month, priced at $629.99.
This high end corporate image video production was produced for APL sales teams across the globe to use during sales presentations and as a leave behind promotional piece. It is also featured on all APL websites. The video production highlights footage shot at 6 locations across the US and China – including an aerial shoot [...]
This promotional video production highlights Qvidian’s new Playbooks application, which enables sales teams the ability to choose the right playbook in order to have the best chances for winning the deal. The video production features live action scenes shot in a warehouse office space in Boston, MA combined with unique tracked motion graphics on brick [...]
This fully animated production promotes Nutri-Vet’s Skin Care Supplements for dogs with a custom SolidLine developed character named Dr. Wellington. The spot is available to view online and at Pet Smart and other pet stores nationwide.
"We were totally pleased with SolidLine and their creative work. Their team was wonderful to work with. We give them an almost impossible task, and they got it done better than anything we could have imagined. Outstanding job!"
Lynne Harrie, Director of Communications NISH
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The Klontz Chronicles: Joe’s Baby Blog Hello SolidLine Media followers! If you have not seen me around already, let me make my official introduction! My name is Joe Klontz, SolidLine Media’s newest Video Production Intern for Summer 2013. I will be blogging periodically throughout my time here at SolidLine Media, as I embark on multiple [...]