posts from April, 2012.

VIRAL VIDEO OF THE WEEK: Fill Out Time Sheet, Get Free Beer!

Friday, April 27th, 2012 | Comments Off

WHAT: JWT Worldwide’s Agencia Casa in Brazil was looking for a way to get employees to fill out their mandatory time sheets. Like rewarding a kid who eats his vegetables, they introduced a refrigerator full of beer (and non-alcoholic beverages) that would only open when the time sheet was completely full. The result was more [...]

VIDEO: SolidLine sponsors “A Night To Remember” prom for special needs students

Thursday, April 26th, 2012 | Comments Off

A few weeks ago, we told you about “A Night To Remember,” a prom put on for high schoolers with special needs. Many of these kids can’t go to their school dance, so with the help of Heartland Community Church and sponsors like SolidLine Media, they all get to have the night of their lives. [...]

AVID Tip #10: Watching the entire sequence

Tuesday, April 24th, 2012 | Comments Off

So you’ve cut together a bunch of scenes. They look great on their own, so you assemble them all together. Time to export and call it a day, right? Wrong. Solidline Media Director of Post Production Michael Kromm is here to tell us how important it is to watch your entire sequence before you think [...]

SLM Crew Taste Test: New Taco Bell Doritos Locos Tacos

Sunday, April 22nd, 2012 | Comments Off

Check it out as the SolidLine crew in Chicago and on the road in Kentucky taste the new Taco Bell Doritos Locos Tacos.

Transparent Health: A Conversation with SolidLine

Friday, April 20th, 2012 | Comments Off

Dr. Dave Mayer, Co-Founder of Transparent Health, talks about his experience working with SolidLine Media over the past several years.

Tips to Healthier Credit – TransUnion Web Promo Video

Friday, April 20th, 2012 | No Comments

This video production is part of a series of 6 web videos SolidLine produced for TransUnion.  Each of the videos takes on a different credit issue consumers may be facing and offers tips on how to improve the situation.

VIRAL VIDEO OF THE WEEK: P&G salutes Olympic mothers in “Best Job” short film

Thursday, April 19th, 2012 | Comments Off

WHAT: “The hardest job in the world, is the best job in the world.” With 100 days out until the 2012 Olympic Games in London, Proctor & Gamble called upon director Alejandro González Iñárritu to put together a short film honoring the mothers of Olympic athletes. We see various children from around the world being fed [...]

NAB 2012: Cache-A Archive Appliances debuts new High-Performance Power Cache

Wednesday, April 18th, 2012 | Comments Off

If you’ve ever spent the better part of a day backing up projects onto Blu-Ray discs, you understand why media storage is a pretty big issue these days. As the overall quality of cameras and other devices continues to rise, files are getting bigger and bigger. Sure, we just moved into a new office, but [...]

NAB 2012: Checking Out The Matthews Heavy Duty DC-Slider

Tuesday, April 17th, 2012 | Comments Off

It’s Christmas in April. The SolidLine crew is in Las Vegas this week for the National Association of Broadcasters show, where the latest and great production tools are on display and ready for purchase. High on our wish list this year? Matthews Studio Equipment’s DC-Slider. Basically, it lets you shoot both jib-style and tracking shots [...]

VIRAL VIDEO OF THE WEEK: TNT’s Dramatic Surprise On A Quiet Square

Thursday, April 12th, 2012 | Comments Off

WHAT: Push the red button, get more drama. That’s the basic premise for cable channel TNT’s spot in Belgium, where they were kicking off their launch. The fun is in what happens when curious onlookers decide to give the button a push. STATS: The video was posted to YouTube yesterday, and it’s already been seen [...]

“A Night To Remember” gives 200 students with special needs the prom of their lives

Wednesday, April 11th, 2012 | Comments Off

THE PROM. It’s one of the biggest nights of the year for every high school student. But for those with special needs, attending such an event isn’t always possible. Thanks to Rockford’s Heartland Community Church, more than 200 students with disabilities will be dancing the night away. It’s officially called “A Night To Remember.” Because [...]

SolidLine To Produce Consumer Spots For Nutri-Vet

Tuesday, April 10th, 2012 | No Comments

Media Contact: Greg Vass, Executive Producer SolidLine Media 312-939-8600 media@solidlinemedia.com The SolidLine Art Department is busy creating three spots for Nutri-Vet, a leading provider of quality animal supplements. The spots will be available to view via QR codes on product labels and on signage in the aisles at pet stores nationwide. The productions will also [...]

WATCH: Hilarious “Titanic SUPER 3D” Trailer

Tuesday, April 10th, 2012 | Comments Off

By now you’ve heard that “Titanic” is back in theaters….IN 3D! But let’s face it. 1997 was a long time ago. Technology has changed, leaving much of the classic film looking old and a lot less cool. So a few slight changes were in order. Enter “Titanic SUPER 3D,” the version of “Titanic” that puts [...]

New Google Doodle honors movie pioneer Eadweard J. Muybridge (VIDEO)

Monday, April 9th, 2012 | Comments Off

He’s considered by many to be the father of the motion picture. Eadweard J. Muybridge was famous for shooting the first known moving images of a racehorse. It was called “Sallie Gardner at a Gallop.” From the Washington Post… Through its simplest lens, the “Sallie Gardner” footage was merely the result of this great Galloping [...]

WATCH: Star Wars Kinect’s “I’m Han Solo” unleashes fans’ anger, amazement

Wednesday, April 4th, 2012 | Comments Off

If the world is still spinning, there is money to be made from the “Star Wars” franchise. Tuesday marked the debut of “Star Wars Kinect,” a portion of which features a dance-off between Han Solo and Lando Calrissian – all to the tune of Jason Derulo’s “Ridin’ Solo,” which sounds quite like “I’m Han Solo”….see what [...]

VIRAL VIDEO OF THE WEEK: Blind Dog Sees For The First Time

Wednesday, April 4th, 2012 | Comments Off

WHAT: The non-profit Hope For Paws rescues dogs who are suffering on the streets or in shelters. One of its rescues, who they named Fiona, was blind in both eyes and living in a pile of trash. After some grooming and a trip to a doctor, they were able to restore sight in one of [...]

WATCH: PAL-V Flying Car Makes First Flight

Monday, April 2nd, 2012 | Comments Off

You’re stuck in gridlock traffic. Nowhere to move forward. Nowhere to go in reverse. What about up? Enter the PAL-V “Flying Car,” a prototype from a Dutch company that’s hoping to sell them commercially. Billed as a car/helicopter hybrid that conforms to all public safety standards, they’re hoping to get these on the road, and [...]