posts from July, 2012.

How-To Videos: Top 5 Tips For Shooting Product Demos

Tuesday, July 31st, 2012 | Comments Off

It’s been a busy time on the soundstage recently. We’re in the middle of shooting a series of 20 educational / how-to videos for Husqvarna, one of the leaders in the home and garden product arena. You may have seen some of these product demos on Lowes.com or on the Husqvarna YouTube page. Bascially, these [...]

VIRAL VIDEO OF THE WEEK: U.S. Olympic Swimming Team Covers “Call Me Maybe”

Friday, July 27th, 2012 | Comments Off

WHAT: Yes, we realize you are tired of Carly Rae Jepsen’s “Call Me Maybe,”, but the U.S. Olympic Swimming Team has made it much more tolerable. The group has released a lip dub video of various team members performing the popular song – on airplanes, at autograph sessions, in pools, on waterslides, etc. STATS: In [...]

SLM To Produce Quality And Safety Series For Avfuel

Thursday, July 26th, 2012 | No Comments

Media Contact: Greg Vass, Executive Producer SolidLine Media 312-648-6600 media@solidlinemedia.com SolidLine was onsite last week in Michigan in Ypsilanti and Flint for the first week of production for the Avfuel quality assurance and safety training video series. The training series will be used to educate airport linemen in the field on the many aspects of [...]

“Happy Little Clouds:” PBS Digital remixes Bob Ross

Thursday, July 26th, 2012 | Comments Off

How can you not love Bob Ross? Just like that Mr. Rogers auto-tune melody from a few months ago, PBS has given the host of “The Joy Of Painting” the same treatment. The video was created by Symphony of Science’s John D. Boswell. It’s full of Ross’s signature encouraging words – “let’s build a happy little [...]

SolidLine Goes “Back To The Future”: Art Department re-creates classic scenes for new video

Wednesday, July 25th, 2012 | Comments Off

We’re currently working on a new video for the Association for Healthcare Resource and Materials Management, who is celebrating their 50th year of conferences. AHRMM wanted to tell this year’s conference audience everything the group was up to, and celebrate its past at the same time. And it needed to be fun. So, we came up [...]

WATCH: AP, Reuters to use underwater robotic cameras during Olympic Games

Monday, July 23rd, 2012 | Comments Off

Attention human camera operators – the robots are coming. Both the Associated Press and Reuters will be utilizing impressive robotic technology at this year’s summer Olympic Games in London. The rigs will allow the news organizations to capture amazing photographs in locations never before possible. Think about action photos from underneath a pool during the [...]

RAMP 2012 Annual Luncheon Video Production

Saturday, July 21st, 2012 | No Comments

This video production was shown at RAMP’s annual fundraising luncheon in Rockford, IL. RAMP is a Center for Independent Living and provides services and advocacy for people with disabilities throughout the Northern Illinois area.

Meet The SLM Crew: Ed Boe, Director of Photography

Friday, July 20th, 2012 | Comments Off

With all of the hard work that goes on around here, we thought it was about time people got to know the crew responsible for putting all of our videos together. To kick off our new “Meet The SLM Crew” series, we’re starting with the man responsible for getting so many of our visuals on [...]

Getting The Shot: On the Runway with Avfuel

Thursday, July 19th, 2012 | Comments Off

You have to get creative in this business. We found ourselves out on the runway shooting for Avfuel, one of our clients. We wanted to capture the entire scene from a high angle, which meant coming up with a creative solution. SolidLine Media Director of Photography Ed Boe used a piece of airport equipment to [...]

SLM Avid Tip Videos Featured On Avid Facebook Page

Thursday, July 19th, 2012 | No Comments

Media Contact: Greg Vass, Executive Producer SolidLine Media 312-648-6600 media@solidlinemedia.com Michael Kromm’s “Avid Tips” series has garnered the attention from social media big-wigs at Avid and are now being featured on the Avid Media Composer Facebook page. The tip videos feature quick tips and shortcuts to help new editors get acclimated with Avid and create [...]

SolidRyne: A smart blog for people who like smart videos – First Flight

Wednesday, July 18th, 2012 | Comments Off

SolidRyne: A smart blog for people who like smart videos – Take 4 By Ryan Knudson, SolidLine Summer Intern Next year will mark the one-hundred and tenth anniversary of the Wright brothers’ first flight and incidentally the twenty third anniversary of my birth. It had been my intention to become the first person, to the [...]

Behind the SolidLine: Setting Up The Shot Part 1

Wednesday, July 18th, 2012 | Comments Off

Behind the SolidLine: Setting Up The Shot Part 2

Wednesday, July 18th, 2012 | Comments Off

WATCH: Revolutionary, Hilarious “Edit Button Software” Tutorial

Tuesday, July 17th, 2012 | Comments Off

If you have ever worked in post-production, you’ve probably been in a situation where you have to explain to somebody why the process takes so long. And you’ve probably been in a situation where that person still doesn’t get it. Enter the revolutionary “Edit Button Software” that does all of the things a computer should [...]

Behind the SolidLine: Working with a Steadicam

Monday, July 16th, 2012 | Comments Off

It all began in 1976 – the introduction of the Steadicam brought a new look to the world of film and video production. Whether it be popular Hollywood movies or a small video production, the revolutionary system brings a one-of-a-kind look to your video production. Here at SolidLine, we utlitize different types of Steadicam rigs [...]

Dylan’s Intern Diary – Part 3

Friday, July 13th, 2012 | Comments Off

Dylan’s Intern Diary – Part 3 By Dylan Ptak, SolidLine Summer Intern The past week has been a very busy one here at SolidLine. Most weeks usually are but this one involved a lot of on location shooting and a lot of traveling. I really enjoy shooting on location because I get to experience things [...]

Midtown 5K Run & Walk Video Production

Friday, July 13th, 2012 | No Comments

For the 10th year running, SolidLine sponsored the Midtown 5K Run & Walk in Palatine, IL. The event is held to raise money for Bears Care, the charitable beneficiary of the Chicago Bears. This video production takes viewers on an awesome journey at this year’s Run & Walk from start to finish!

VIRAL VIDEO OF THE WEEK: Expedia’s Emotional “Find Yours” User-Generated Commercial

Friday, July 13th, 2012 | Comments Off

WHAT: Travel-booking website Expedia has launched a new campaign they’re calling “Find Yours.” Agency 180LA came up with the tagline, as well as the idea for a series of user-generated videos. Travelers sent in their moments, which the company is making into different spots. Instead of focusing on travel deals or convenience, these spots are [...]

SolidLine in Telluride For 8th Annual Patient Safety Roundtable

Thursday, July 12th, 2012 | No Comments

Media Contact: Greg Vass, Executive Producer SolidLine Media 312-648-6600 media@solidlinemedia.com For the second year in a row the SLM crew traveled to remote Telluride, CO to continue our efforts with Drs. Dave Mayer and Tim McDonald as they spearhead change and reform in the medical community around patient safety. The week long summit in late [...]

WATCH: DC Shoes and rally car racer Ken Block turn San Francisco into an urban playground

Thursday, July 12th, 2012 | Comments Off

Just incredible. We’re not sure how anybody can watch a video like this with their mouth closed. Rally car racer Ken Block partnered with DC Shoes to release Gymkhana FIVE. They shut down portions of San Francisco and let Ken work his magic, turning the city into his own urban playground. Even more impressive are [...]