VIRAL VIDEO OF THE WEEK: Expedia’s Emotional “Find Yours” User-Generated Commercial
WHAT: Travel-booking website Expedia has launched a new campaign they’re calling “Find Yours.” Agency 180LA came up with the tagline, as well as the idea for a series of user-generated videos. Travelers sent in their moments, which the company is making into different spots. Instead of focusing on travel deals or convenience, these spots are all about the memories we make when we visit other parts of the world.
STATS: In just four days on YouTube, the spot has been viewed nearly 30,000 times.
WHY WE LOVE IT: We’ve seen user-generated commercials before, but this one really emphasizes the magic of travel in an entertaining way. It’s a really nice feel-good spot that puts the company in a very positive light. Well done…