VIRAL VIDEO OF THE WEEK: How To Reward Honest People

WHAT: Australian credit card company NAB put together a new spot to promote their “honest rewards.” They set up what appears to be a hidden camera operation in a shopping mall, all meant to celebrate ordinary people who made honest decisions.

STATS: Since being posted on YouTube on June 17th, the video has been seen nearly 190,000 times.

WHY WE LOVE IT: We’ve seen these types of hidden camera stunts in commercials before, but NAB really found some interesting characters when putting this together. Our favorite has to be the guy complaining that his face is plastered all over the mall. WATCH….

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