Attention human camera operators – the robots are coming.
Both the Associated Press and Reuters will be utilizing impressive robotic technology at this year’s summer Olympic Games in London. The rigs will allow the news organizations to capture amazing photographs in locations never before possible.
Think about action photos from underneath a pool during the swimming competition. The AP put together a video showing us how these rigs will work.
Developed by Fabrizio Bensch and Pawel Kopczynski, the 11 robo-cams at various venues will use a wide range of lenses: a 24-105mm, a 70-200mm and telephotos up to 400mm. In addition to three axes of movement, the cameras’ pilots control shutter speed, sensitivity and image size. Photos instantly stream into Reuters’ remote editing system, Paneikon, and are moved to clients just minutes after being captured.
Looking for a way to get dramatic shots at new angles, the Berlin-based photographers dreamed up the idea in 2009 and tested a two-axis prototype last year in the World Athletic Championships in Daegu, South Korea. The London Olympics will be the first showing of the three-axis control, and the first time using more than just one robotic camera.
It’s important to remember that it still takes a human “pilot” to control and position the robot for the perfect shot. But we can only imagine that this is very expensive gear – how can the independent photog compete?
This high end corporate image video production was produced for APL sales teams across the globe to use during sales presentations and as a leave behind promotional piece. It is also featured on all APL websites. The video production highlights footage shot at 6 locations across the US and China – including an aerial shoot [...]
This promotional video production highlights Qvidian’s new Playbooks application, which enables sales teams the ability to choose the right playbook in order to have the best chances for winning the deal. The video production features live action scenes shot in a warehouse office space in Boston, MA combined with unique tracked motion graphics on brick [...]
This fully animated production promotes Nutri-Vet’s Skin Care Supplements for dogs with a custom SolidLine developed character named Dr. Wellington. The spot is available to view online and at Pet Smart and other pet stores nationwide.
"Working with SolidLine Media has been a true pleasure. Having no previous production experience, it was great to have the SolidLine team assist in taking my goals for the project and making them reality. In addition, they were able to anticipate deadlines and kept me on track to have the final product available when needed. The only thing better than the completion of this project was the ability to work with professional, yet fun individuals who are passionate about delivering a quality final product. Thank you very much SolidLine."
Mike Maher, Caddie & Development Manager Western Golf Association
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This week, our Art Director, Mike Petrik celebrates ten years at SolidLine. Ten years is a pretty big milestone, so we sat down with Petrik to chat about his time at SolidLine, how the production company has changed and grown, how he’s been a part of that and how he’s grown. SLM–What was the first [...]