The Challenge
The folks at ShopperTrak have developed an innovative way for retailers to keep track of their customer flow throughout the shopping day. This system, called the Orbit5, allows for the proper dispersal and allocation of employee hours in order to maximize sales and revenue. What ShopperTrak needed was a dynamic, visual way to introduce potential customers to the ShopperTrak system. It was important to explain how the Orbit5 system works, and the benefits that come from its use. What they needed was SolidLine Media video production.
The Solution
While SolidLine’s writers went to work crafting a fast-paced, informative script for the project, the art department was gathering visual assets, modeling components of the ShopperTrak system in 3d, and incorporating motion graphics with actual video from the Orbit 5 customer monitoring camera. These individual elements and our film production services were then combined in the editing room along with high-quality voice narration, professional custom scored music and sound effects in order to create one cohesive, informative and entertaining program.
The Outcome
Since the completion of this video and subsequent introduction on their website, ShopperTrak has been able to demonstrate the system to potential customers in a dynamic manner, resulting in better educated customers and increased sales. ShopperTrak is developing a series of new products and is already in talks with SolidLine to produce videos for those as well. “It’s wonderful to see a project that you’ve worked so hard on come to fruition,” exclaims John Crimmins, Director of Consulting Services for ShopperTrak. “SolidLine was there each step of the way, making sure this video was not only what we asked for, but that it was the very best it could possibly be. Many thanks to the entire SolidLine team!”
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