The Challenge
The American Osteopathic Association (AOA), a national medical association of osteopathic doctors, needed to create an innovative and creative annual review video to be showcased at its annual House of Delegates meeting in Chicago, Illinois. Each year, the staff at the AOA attempt to outdo the previous production - making it more and more difficult to find a production company that has the creativity levels needed to successfully complete the project.

The Solution
The communications team at the AOA inquired into the creative services SolidLine Media had to offer. The AOA chose three production companies to go through the proposal process and bid on the project. The creative team at SolidLine Media developed a proposal, including concepts, treatments and storyboards and presented it to the AOA. After pitching their ideas, the deal was signed with SolidLine and production began.

The Outcome
“Following our annual meeting and the premiere showing of the video, I have heard many positive remarks about the video’s inspirational nature and professional presentation,” states AOA Executive Director John Crosby. “SolidLine Media’s expertise, creativity and diligence were integral to its success. I hope they will consider making a proposal for next year’s annual video report.”

Visit the AOA online for more information