The Challenge
In 1999, Geminus Corporation received a federal grant to support Circle Around Families, a child mental health initiative for Northwest Indiana. Circle Around Families is focused on assisting families with children who suffer from emotional disturbances. In 2002, Circle realized that it needed to expand its marketing arm - an attempt to gain the additional exposure it needed.

The Solution
In an effort to achieve this goal, Circle contracted SolidLine Media to develop a powerful and effective promotional video highlighting the multitude of services offered by their organization. “The team at SolidLine Media was professional, prepared and - most importantly - easy to work with. Their team developed a concept for the video that was focused and creative,” states Director of Training Tyrone Suggs.

The Outcome
Circle Around Families has enjoyed a 75% increase in new family clients since the completion and introduction of the video. “I use the video everyday at house visits to illustrate the success of the previous families,” Suggs says, “it has proven to be an essential marketing tool.”

This production was nationally recognized for achievement in communications at the Excellence in Community Communications and Outreach (ECCO) Recognition Program in San Antonio, Texas. It has also been honored with a Marcom Creative Award.

Visit Circle Around Families online for more information