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The Challenge
In order to stand out in the crowded home improvement marketplace, the folks at GutterGrip needed a tool that would be able to attract, entertain, and inform a potential customer, all in about 5 minutes. What's more, since this video would be playing inside various large scale home improvement stores such as The Home Depot, there was also a need for professionalism, a high level of energy, and a hook to draw the viewer in to learn about GutterGrip's reliable and innovative product. Luckily the team came to the right source--the video production services of SolidLine Media.

The Solution
After a fully 3d animated concept was developed for production, SolidLine's art department went to work analyzing and modeling each component of the GutterGrip system, gaining an in depth knowledge of how the system worked in the process. SolidLine worked with the manufacturers and designers of the patented system, as well as with home improvement industry professionals, to craft a comprehensive script on which to build the video, entitled "Get a Grip." From this blueprint, the finished digital video production was constructed combining the highest quality 3d animation, professional narration, custom music score and the finishing touch of sound effects to bring the environment to life.       

The Outcome
Distributed nationwide to enormous chain retailers like The Home Depot, SolidLine’s promotional video for GutterGrip has been turning heads across the nation. There have been spikes in sales of the GutterGrip gutter protection system, and a major surge in traffic on their website since the marketing efforts went into place.

“The care and attention SolidLine put towards our concerns and desires was outstanding," exclaims Les Teichner, President of GutterGrip. "SolidLine’s team was completely accessible throughout the entire creation process with answers to all of our questions, and a production that was breathtaking to watch. Our video is something everyone here can be proud of.”

“Get a Grip” has won numerous awards for video production excellence, including a Silver Telly Award, which is the highest level of Telly possible. You can view the final production below.

"Get a Grip!" - GutterGrip Educational Video