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The Challenge
Monarch Recovery Homes is an all girls halfway house located in Northern Illinois. These elegant homes are residence to adolescent women recovering from substance abuse. The program focuses on teaching the girls life skills to live drug-free in all aspects of their lives. In order to effectively communicate the uniqueness and success of this program to potential residents, Monarch was in need of an informational video to inspire future residents and their families. However, this video had to maintain confidentiality, so no current residents could be used in the filming.

The Solution
SolidLine Media created a video that focused on the experience of one young woman already out of the program and living a drug-free life. By highlighting one success story of the Monarch program, SolidLine was able to personalize the video, demonstrating just how great an effect the Monarch program had on this girl’s life. The interview from this young woman, coupled with elegantly composed digital cinematography and an uplifting soundtrack, was able to expose the Monarch Homes as places of comfort, tranquility, and recovery. An animated Monarch butterfly was also designed to transition through the three sections of the production.

The Outcome
Monarch Recovery Homes has been able to show the benefits of their program through this video, which has been sent to countless suffering families looking for help. “The video enables us to show how powerful an effect this program has on these girls’ lives – the interview speaks for itself,” says Janis Waddell, VP of Marketing for the Monarch program. Also since completion, the Monarch Recovery Homes inspirational video has won numerous awards, including a MarCom Creative Award.

The Monarch video has been awarded with a MarCom Creative Award for excellence in video production.

View the Monarch Recovery Homes Video Here