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The Challenge
When opportunity came knocking, in the form of an exclusive deal for restaurant space within WAL*MART stores, Papa Bello Pizza & Subs knew they had something special. Having secured a position of 3rd in line for space in new WAL*MART Supercenters, all that was left to do was get the word out. The Papa Bello team sought out SolidLine Media with a need for full service marketing solutions to attract potential franchisees to this special new opportunity.

The Solution
Step 1: Research the pizza franchise industry. SolidLine set out to learn as much as they could about the business trends of franchised pizzerias and the challenges most franchisees are faced with. SolidLine then combined this new knowledge into a multi-tiered plan of attack. Step two: SolidLine devised and produced a high-end video around the WAL*MART concept for use as a direct marketing tool, to open sales presentations, for display at tradeshows, and to be streamed on the Papa Bello website. A creative 3d character animation enabled the franchise mascot, Papa Bello, to come to life. And a contemporary motion graphics scheme was developed and combined with restaurant footage and testimonials for a fun feel with amazing energy. Step three: SolidLine developed and designed an interactive website that coincided with the video and the new franchise branding, focusing mainly on franchise sales. 

The Outcome
Papa Bello Pizza and Subs has seen huge increases in the number of potential franchisees contacting their headquarters in Las Vegas, as a result of both the video and the website. “Our amazing new SolidLine video and website attracts over a dozen fresh leads a day,” states Chase Canfield, Director of Marketing. “People are very interested in our company and what we’re about. Thanks to SolidLine’s excellent production efforts, we are selling tons of restaurants!”

Click here to view the Papa Bello Franchise Video