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"My hat is off to you for the great job on the annual report video. Your
creativity, pursuit of excellence, and work ethic should serve SolidLine and
your diets well for many years to come." John Crosby, Executive Director,
American Osteopathic Association."
John Crosby
Executive Director
American Osteopathic Association
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The Challenge
Like many companies, Pepper Construction had a “new
hire" orientation video, but it was severely
outdated. Not only did the information need to be
upgraded, but the production value was decades old
– making for a video that put many of its
viewers to sleep. Pepper sought out SolidLine Media
for the first time with a bold project. They wanted
to create two 30 minute videos: a New Hire Orientation
for all new employees of the company and a Site
Specific Orientation to be utilized as a safety
‘refresher course.’ Both productions
had to focus on the safety hazards that occur on
every Pepper construction site as well as the triumphant
history and success of the Pepper organization as
a whole. |
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The Solution
This was a big project, one that would require SolidLine
Media’s producing and writing staff to get
deep into I-Research, our exclusive system to fully
understand our client’s business model. This
meant visiting construction sites and seeing the
work being done first hand, meeting and conferencing
with numerous Pepper employees and finally developing
an innovate concept to keep new and current Pepper
employees entertained while watching the video.
The Outcome
Today, the Safety Department at Pepper Construction
has a “new hire” and "site specific"
video they are proud to show. The SolidLine production
team filmed on-location at 7 working construction
sites, incorporating on-the-job testimonials along
with high quality filming, enticing motion graphics,
3d animation and a professional narrator. Using
the highest quality production standards and techniques
was imperative in highlighting Pepper’s excellence
in on-the-job safety. After all, the video needed
to be a direct reflection of the high quality Pepper
has always been known for.
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