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The Challenge
Sarpino’s Pizzeria is one of the fastest growing pizza franchise chains in the country, with restaurants in over 10 states. While the Sarpino’s executive team is very pleased with the success of the franchise, they have their sights set high to double the number of franchised pizzerias in the next couple of years. The key to their strategy is exposure – Sarpino’s needed to get the word out about their superior pizza quality, unique business model and money-making franchise opportunities. The Sarpino’s executive team sought out SolidLine to develop a video solution to effectively illustrate the franchise and its benefits to potential investors.

The Solution
SolidLine began by researching current franchise marketing efforts as well as menus, demographics and other current franchisee data. Following the I-Research development phase, a creative concept was created, presented and approved. The production featured interviews with twenty current franchise owners to discuss their unique Sarpino’s experience. These interviews were mixed in with the rest of the script to create a good mix of information and actual success stories. In addition, SolidLine worked with a focus group of franchise owners created to ensure that the DVD covered each of the key components important to franchise development.

The Outcome
Since the completion of the franchise promo, Sarpino’s Pizzeria has been utilizing the DVD to its fullest potential, sending it out to each interested party and streaming it on the Sarpino’s website. The video is helping the Sarpino's frachise team by enabling them to provide interested parties with a short, professional and well produced piece that outlines all important information about Sarpino's and the opportunities available.

The Sarpino’s Franchise promo was awarded the prestigious Telly Award and Videographer Award for excellence in video production quality.

View the Sarpino's Franchise Promo Here