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The Challenge
The mother of invention may be inspiration, but the mother of selling that invention is determination combined with dedication. The folks at StickySwat came to SolidLine in need of a high impact, direct marketing television commercial, in order to introduce their revolutionary pest control device to the masses. As with any new product, there was a lot to tell about the StickySwat, so it was crucial all important information fit comfortably in both a 60-second as well as a 2-minute spot. More importantly, those precious seconds also needed to be creative, engaging and compelling…all while being informative. Luckily for StickySwat, that’s where SolidLine truly shines.  

The Solution
SolidLine producers sat down with the creators of StickySwat to go over how it worked and how it was different. From there, the SolidLine creative team developed a concept and script to emphasize those innovations. The SolidLine art department set to work creating the StickySwat and accessories as 3d computer models for demonstrative purposes. Out in the field, SolidLine’s production crew set up filming in multiple different home locations to capture the StickySwat in its environment. The resulting production concept combines with the dynamic cinematography and fluid camera moves came together with the motion graphics, 3d animation to make one dynamite commercial…that sold!  

The Outcome
Response to the StickySwat DRTV spot has been phenomenal, running across the nation on cable television, as well streaming on the StickySwat website. Since its initial airing, StickySWAT.com and their call center has been flooded with calls and requests from folks looking to buy. Mike George, Co-inventor of the StickySwat, exclaims, “SolidLine knew just how important this commercial was for Ryan and I as the product creators. Their creative team helped us realize just what StickySwat’s true potential was and conveyed that information in a fantastic commercial. Plus, we are using the spot on the web and handing it out on DVDs as well – that’s triple bang for our buck!”

"Put Bugs in Their Place & Out of Yours" - StickySWAT 1-minute Short Form

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