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"I have heard many positive remarks about the video's inspirational nature and professional presentation. Your expertise, creativity and diligence were integral to its success."
 John Crosby
Executive Director
American Osteopathic Association

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The Challenge

System Parking is one of the fastest growing parking management companies in the US. Because of their rapid growth over the last half century, the company was in need of a “new hire” orientation video – something System team members could show new employees that would highlight the importance of their new job. System Parking needed to break down the rich history of the company, discuss all of the services they currently provide and tell new employees what was expected of them….all in under ten minutes!


The Solution

System Parking has worked with SolidLine in the past…so when it came time to produce a video to educate new employees about company policies and celebrate the history of System Parking, the SolidLine team was extremely excited. Through our growing relationship over the years, SolidLine has gotten to know the fun, pleasant nature of the entire System Parking staff. SolidLine wanted to create a video that would not only reflect on all of their achievements, but the fun they’ve had doing it! The video incorporates top-notch, on-site production, inter-cut with multi-layered graphics and state-of-the-art animation. Among those production elements was “MyKey”…a fully animated, 3d character who hosts the video.

The Outcome

Today System Parking has a youthful, energetic piece to show every new employee - one that saves the System Parking training staff valuable time and money. With the use of cutting-edge technology, now they can be proud to show a video that captures their company methodology in an exciting and captivating manner…and, most importantly, won’t put the audience to sleep. “Management, and our employees as well, have all really responded to the video,” states Dan Buescher, System Parking Director of Marketing. “It is equal parts engaging and informative, and throughout multiple screenings with our employees I have yet to see any wandering eyes.”

This video production has been awarded a Aegis Award and MarCom Creative Award for excellence in production quality.

View a Clip of the System Parking Video Here


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