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The Challenge
The air humidifier business is packed with competition. Take a trip to any home appliance store, and you’ll see dozens of different models from different companies, each seemingly offering the same product. Venta-Sonic of Germany knew they had a product with unique features, but they needed a way to inform consumers about the specialized characteristics their product had to offer.

The Solution
Venta and SolidLine have worked together on other ambitious projects, so right off the bat, our team knew Venta was offering a premiere quality product. Our producers spent time researching and testing the product and a creative concept was derived, which highlighted how to approach this unique Venta-Sonic educational video. The production was set to play in kiosks at home improvement stores across the country, including Bed, Bath & Beyond and Ace Hardware. Using elegant video production techniques such as jib and dolly filming, as well as cutting-edge 3d graphics and animation, the video conveys the easy-to-use digital humidification system in a well crafted manner. It also showcases the sleek look that makes the Venta-Sonic fit nicely into any room of the house.

The Outcome
The results have been outstanding. Since incorporating the short 4-minute video into their sales model, the Venta-Sonic has seen its popularity sky rocket, knocking out the competition. “Since customers have been able to see the Venta-Sonic in action via this video, our sales have been up dramatically,” said Kara Kukuk, Director of Sales at Venta. “SolidLine continues to be an important part of our marketing strategy, and the quality of your work continues to astound us all. Bravo.”

This production has been awarded a Davey Award and Aegis Award for excellence in video production quality.

View 'The Art of Digital Humidification' Venta-Sonic Video Here