The Challenge
When it comes to marketing a new product, the sky is certainly the limit, as long as the budget is endless. That, however, is usually not the case. The inventors of the House Your Mail (HYM) organization system, a unique mail organizer for the home, came to SolidLine with a goal: to get their product on TV and get their inventory rolling out the door. And, with a relatively small budget considering, SolidLine took on the challenge.

The Solution
After an initial research phase, the SolidLine creative team developed a script and started to organize the production. Locations for location filming were scouted, talent was secured and production began. Both a 60-second and 2-minute spot were produced to maximize results of the media campaign. But SolidLine Media did not stop there. The SolidLine team worked with HYM to not only produce the direct response TV commercials, but also to plan a nationwide media schedule, set up an inbound call center for order taking and organize a fulfillment center for processing and shipping. SolidLine truly is full service.

The Outcome
Since the initial test of the DRTV spot, HYM has seen over a 50% increase in product sales. In addition, their internet traffic and Ebay sales are both up significantly as well. "We had no idea where to start when we set out to get our product on TV," states HYM Director of Marketing Eleni Hatzis. "The guys at SolidLine guided us through each of the production steps - from start to finish. We are very thankful for their enthusiasm and continued hard work." The House Your Mail DRTV spot can be seen on various nationwide cable channels - including Lifetime Movie, CNN, Biography, Oxygen, DIY and Discovery Home.