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The Challenge
Safety and security is very important to all retailers, especially when displaying guns, knives and other weapons. Being aware of this need for additional protection, Jahabow Industries, the leading manufacturer of display showcases for retailers such as WalMart, developed the "Ultra Security Showcase." This unbreakable showcase keeps dangerous merchandise safe and secure from thieves. Jahabow consulted SolidLine about what could be done to illustrate this unbreakable case and its benefits to potential buyers and attendees at the SHOT SHOW is Las Vegas.

The Solution
SolidLine's crew planned a production that encompassed each of Jahabow's goals. The video featured a reenactment of a thief attempting to break into the showcase as well as a 3D animated section that dissected the showcase - both demonstrating the strength of the case and its 'unbreakable' qualities. "SolidLine Media's creative input, production expertise and response to our timing schedule was excellent - and most appreciated," says Jerry Rosenthal, CEO of Jahabow Industries.

The Outcome
The video was successfully displayed in the Jahabow booth at the SHOT SHOW in Vegas. The organizer of the show was so impressed with the Ultra Security Showcase and its safety benefits that they also played the video on screens at the entrance of the Las Vegas Convention Center. Rosenthal continues, "We have received a very positive response concerning the video both from potential customers as well as numerous attendees at the SHOT SHOW. Thanks for the great job."

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