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The Challenge
After five years of planning and a two year, five million dollar capital campaign, Rosecrance Health Network was ready to open the doors to the new Griffin Williamson Campus, the most advanced adolescent alcohol and drug abuse treatment center in the nation. This new campus, set on 50 wooded acres, combines state-of-the-art facilities, programs and services with beautiful Japanese Serenity Gardens. The team at Rosecrance set out to develop a promotional video that included all of these attributes in a short and informative DVD – and SolidLine Media was selected to carry out their vision.

The Solution
After meeting with the development staff on the new campus, the SolidLine creative team expanded on those discussions to create a concept for production, including a stylized filming technique that brought out the true beauty of the campus and a script that demonstrated the effectiveness of the programs and services. These elements combined to craft a final production that was informative, elegant and easy to view.

The Outcome
The production was a success and is currently a major component to Rosecrance’s marketing efforts throughout the country – not only is the DVD sent out to prospective patients and their families, but the video is also streamed directly on the Rosecrance website, enabling it to be viewed by anyone with just a simple click. “I am very grateful to the SolidLine team for their efforts on this production,” states Phil Eaton, CEO of Rosecrance Health Network. “Their staff created a video that encompasses everything about this new campus – it is a great tool to highlight the new center.”

View the video online at rosecrance.org