The Challenge
The Student Osteopathic Medicine Association (SOMA) approached SolidLine Media with quite a feat – creating an inspirational video production that would engage its student doctors of osteopathic medicine. Not only did their video project need to incorporate the vast details of becoming a D.O., the piece had to engage a young audience. In other words, SOMA wanted its students to know that it was “cool” to be a doctor of osteopathic medicine.

The Solution
SolidLine Media’s award- winning design staff was there with fresh ideas – ideas that would give SOMA’s educational video production the youthful, yet elegant feel that their organization deserves. Plus, our veteran creative team was able to research the arduous task of becoming a D.O., and mix it up with all of the style and flair of a program that could be seen on MTV.

The Outcome
SolidLine’s concept incorporated revolutionary 3-D animation to bring SOMA’s ideas to life. A three dimensional universe was created, where images and video clips of past and present osteopathic greats would pass through on floating filmstrips – a technique which gave the video a unique and cutting-edge feel, yet still delivered the information needed for today’s young, osteopathic student doctors.

"This video educated our students as to what the future beholds - and it kept the students engaged. They couldn't keep their eyes off of it - it's exactly what we wanted," claims Project Lead Mike Campea.

Visit SOMA online for more information