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The Challenge
When it comes to improving racing performance, Japan based WPC Treatment has the formula. With their multitude of successes overseas, WPC decided it was time to get into the American market, and opened up their North American Operations in California. The main problem: How can they successfully re-market the WPC brand in the busy and fast-paced American racing industry? This is where creative team at SolidLine Media came to the rescue - and with a plan that had horsepower.

The Solution
SolidLine developed and designed a plan for WPC that would surely stir some excitement in the racing industry. This plan included a totally re-designed website, with American flair and excitement as well as a fast-paced promotional video, utilizing revolutionary 3d animation and motion graphics. This video is used as a stand along piece, in the WPC trade show booth and is even streamed on the WPC website through the SolidLine media server, so it is available to anyone with just the click of a button. Both mediums highlight the WPC process in an exciting, informative and easy to view format.

The Outcome
"I can truly say that our new marketing materials are top notch and have received praise from many of our clients and future prospects," exclaims Izumi Ogawa, President of WPC Treatment North American Operations. "One of our biggest concerns about expanding from Japan to the US was how to brand the WPC name and market our product to the US racing industry. With the professional help we received from SolidLine, we have accomplished this goal better than we thought possible." This production has also gone on to win several awards, including an Aegis Award for excellence.

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