The direct response television business is big business. And, if done right, could lead to a successful launch to a new product and retail interest.
At SolidLine Media, we know that selling your product requires the right approach. Too many of our competitors don’t realize that “yell-and-sell” often doesn’t work.
We spend time getting to know your audience. We do this using a streamlined research process to better understand your business model. By learning the intricacies of your business and the reason for this new product, we come to understand your consumers. Our team is comprised of professionals with decades of combined experience in the video production and television business. Through experience, we’ve learned the tricks to create results.
We’ve helped sell anything from in-ground pools to shelf-top organizers. Whatever the product, our award-winning staff of producers will be able to dig up all of the latest research on your product line, and how you can achieve a successful direct response campaign with the latest in cutting-edge video production.
Contrary to popular opinion, direct response TV doesn’t have to look like the local high school kid is producing it after class. It’s OK to produce a technology-savvy TV campaign that still hits at the heartstrings of your clientele. Our direct response TV productions have actually won production awards against non direct response productions. But most importantly, the campaign still works well beyond the client’s expectations. That means they make money without being heckled by their peers for a “cheesy” production.
There’s no need for you to be the laughing stock. Call us and talk to one our producers who can walk you through a no-pressure look at direct response TV. We know that many business owners wonder whether or not they should be involved in this end of the business. We’ll be honest, analyze your product and profit ratios and tell you what we think. You won’t get the run around; you deserve a fair and honest opinion.
SolidLine Media can also manage your media buying campaign as well. Through years of experience, our media buying partners know when you should be airing your advertising, and what networks it should be on. Our well established connections in the media buying industry mean that you don’t get yanked around by television ad reps who will tell you everything you want to hear just to get your money. We can help you learn what works, and we can work to get it for you within your budget.
Check out a few of our favorite SolidLine produced DRTV spots. You can view more in our online DRTV video gallery.