Pick Your Poison: The Production Triangle
We love our clients. Sometimes they come to us bursting with ideas — other times they come to us completely lost but bursting with excitement. They trust us. They know we’ll get the job done and they’ll walk away with an amazing video production. We love working with them and know how to show them [...]
Category :Blog,From the Art Department,Working with SolidLine MediaMeet the SLM Crew: Adam Marzec, Motion Graphics Artist
It’s about that time again. Time to meet another member of the ever-talented SolidLine Media team. So let’s get onward with another edition of “Meet the SLM Crew!” This week, we’re swinging by the art department to check in with one of our fabulous Motion Graphics Artists, Adam Marzec. I pried Adam away from his [...]
Category :Behind the SolidLine,Blog,From the Art DepartmentWhat is a Styleboard?
Ready to launch? When working with clients it is very important that we understand what they like, what they don’t like and how we can best represent their voice and brand visually. According to SolidLine’s Art Director and Motion Artist extraordinaire, Mike Petrik, “As much as we’d like someone to say, ‘Make us something cool [...]
Category :Blog,From the Art Department,Working with SolidLine MediaTools of the Trade: Wacom Cintiq
When it comes to tools that help out and enhance already spectacular talents, we like to spoil our crew. Last year, we invested in a tool that our Art Director, Mike Petrik, calls “The greatest tool ever implemented into my workflow.” Petrik is a phenomenal illustrator, animator and motion graphics artist. Like many others of [...]
Category :Blog,From the Art Department,TechDeveloping a Character: Smart Payment Plan
Toucan Sam, The Trix Rabbit, Smokey The Bear; you’d never mix these folks up in a lineup. Many brands have chosen to use an animated character to voice their brand. But every brand is different, so, in order to work, a brand’s character must be uniquely tailored for their style, voice and audience. It takes [...]
Category :Blog,From the Art Department,Working with SolidLine MediaDeveloping a Character: Nutri-Vet
SolidLine Media’s Art Director, Mike Petrik, is a wiz at motion graphics and animation. One of his favorite challenges [and hobbies for that matter] is character development. It takes a very unique brand and message to both require a unique character and also to pull it off with power and integrity. This past year, Petrik [...]
Category :Blog,From the Art DepartmentThe Digital Revolution vs. Creativity
Technology is a beautiful thing and it’s just gotten bigger and faster and more resourceful as the years have gone by. I can’t name anyone who would want to return to life before the internet, most wouldn’t even survive life with dial up. We’re attached to our devices and we breathe 4G. Part of technology’s [...]
Category :Blog,From the Art Department,Working with SolidLine MediaSolidLine Goes “Back To The Future”: Art Department re-creates classic scenes for new video
We’re currently working on a new video for the Association for Healthcare Resource and Materials Management, who is celebrating their 50th year of conferences. AHRMM wanted to tell this year’s conference audience everything the group was up to, and celebrate its past at the same time. And it needed to be fun. So, we came up [...]
Category :Behind the SolidLine,Blog,From the Art Department,Working with SolidLine MediaAnatomy of a 3D Character: Nutri-Vet’s Dr. Wellington
We just finished up work for Nurti-Vet – they make supplements and other products to improve the health and well-being of your pet. The project had us creating short educational videos about their services, and to host the spots, we used 3D animation to create Dr. Wellington – a talking dog with a Ph.D. Considering how [...]
Category :Blog,From the Art DepartmentThe CG Myth
The CG Myth by Mike Petrik, Art Director SolidLine Media I am a CG artist. I work primarily on computers making graphics, hence, CG. Yet I would not be where I am right now without the years of learning, practicing, and massaging traditional fine art. There is a myth out there that has been floating [...]
Category :Blog,From the Art DepartmentIt Pays to be the Art Director
“It Pays to be the Art Director” By Mike Petrik, Art Director SolidLine Media Ah, the SolidLine Media Headquarters. The place the Art Department really calls home. When the rest of the team is out on production, which is all the time, the Art Department is left to stew in the office, dreaming of being [...]
Category :Blog,From the Art Department,On the Lighter SideThe Economics of Art & Design
SolidLine Motion Graphics Artist Chris Hamilton outlines the Project Triangle, and that it takes time and money to create great visual imagery.
Category :Blog,From the Art DepartmentCreative Brief!
“Creative Brief!” By Mike Petrik Art Director, SolidLine Media Understanding is a major part the job for both sides. The client, the one with the money wanting to do a video, needs to understand what they want. The video nerds, us, needs to understand what they want. Usually us video nerds can help guide the [...]
Category :Blog,From the Art DepartmentConcept is KING
SolidLine Motion Graphics Designer Chris Hamilton discusses how a great concept is key to a fantastic video production.
Category :Blog,From the Art Department,Working with SolidLine MediaBranding…It's Like Getting Dressed in the Morning
SolidLine Motion Graphic Artist Chris Hamilton gives his take on the importance of a great, timeless brand.
Category :Blog,From the Art DepartmentInformation, Inspiration, and Motivation
Information, Inspiration, and Motivation By Mike Petrik – Art Director SolidLine Media Information I don’t know what people did before the invention of the internet. I’ve heard about those library things and that they have stuff called books, but I’m not sure about that one. Regardless, the internet is really living up to its other [...]
Category :Blog,From the Art DepartmentWell Stocked: Stock Photo Organization
Well Stocked: Stock Photo Organization By Mike Petrik – Art Director SolidLine Media When working on those totally amazing SolidLine Media motion graphics, the Art Department often runs into one major issue. Assets. We never have enough assets for our motion graphics scenes. Nine times out of ten, though, the client already has everything we [...]
Category :Blog,From the Art DepartmentBreathing Life Into Your 3D Character
Breathing Life Into Your 3D Character By Mike Petrik – Art Director SolidLine Media 3D character animation is in many ways similar to traditional 2D character animation. They follow the same exact basic principles of animation, as learned in my previous post here. They also share the similarity of detail over form, aka the only [...]
Category :Blog,From the Art DepartmentThe Basics of Animation
The Basics of Animation By Mike Petrik – Art Director SolidLine Media This being the first post from the SolidLine art department, I thought I should start at the beginning. The one thing that ties all art department participation of SolidLine productions together is animation. It’s the living breathing center of every single project the [...]
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