Adobe Creative Suite Fully Moved to Cloud
Earlier this week Adobe announced that going forward the Adobe Creative Suite will only be available through its subscription based Creative Cloud service. Adobe CS6, the most recent version of the Creative Suite, will be the last available for straight-out purchase. Needless to say, this was a polarizing announcement to the community of users. Last [...]
Category :Blog,TechIntroducing the Sony F55 Digital Cinema Camera
We’re a video production company, so it’s not uncommon for us to get excited about a new camera, but this time it’s different. When we saw the new Sony F55 Digital Cinema Camera at the NAB conference a few weeks ago, it was love at first sight. We knew this camera was special, powerful, and [...]
Category :Blog,TechThe Sound of Success: Using Sound Effects
A well-timed, quality sound effect in a video can be the difference between a good video and a BOOM-WHAMMY-KABLAM video. In other words, sound effects are that little extra oomph that take a video production to the next level. You may not realize it at first, but, without a soundtrack or sound effects, video sounds [...]
Category :Blog,SolidLine Post-Production,TechMaintaining Video and Audio Quality on the Web
It’s one thing to produce a compelling video, it’s another thing entirely to get it out there and get it viewed. When it comes to publishing and sharing your work, YouTube and Vimeo have moved mountains for filmmakers. However, at SolidLine we don’t just slap our videos up on YouTube or Vimeo and hope for [...]
Category :Blog,SolidLine Post-Production,TechVine Smart
On January 24th, Twitter released Vine, a new social video app. Essentially, it’s the Instagram of video [and, since Instagram and Twitter's recent squabble, I both hope and assume that Twitter is gloating]. While it’s only been out a few short weeks, people are already freaking out about Vine. Photos capture moments, but video captures [...]
Category :Blog,TechTools of the Trade: Wacom Cintiq
When it comes to tools that help out and enhance already spectacular talents, we like to spoil our crew. Last year, we invested in a tool that our Art Director, Mike Petrik, calls “The greatest tool ever implemented into my workflow.” Petrik is a phenomenal illustrator, animator and motion graphics artist. Like many others of [...]
Category :Blog,From the Art Department,TechThe Sony F3, The Camera Behind the Productions
Behind every strong man is a strong woman. Well, at SolidLine it’s no different…well it’s a little different. First off there are women in our crew and secondly, the strong woman supporting us is actually a camera. The Sony PMW-F3 to be exact. Making quality videos is about the vision and talent of the crew, [...]
Category :Behind the SolidLine,Blog,TechOur Year in Facebook Banners
We keep pretty busy at SolidLine Media, and busy is good. But we think it’s important for our fans and clients to be in on the action too. That’s why we update the SolidLine Facebook with an original cover banner every week. For us, they are fun to make, and, for our fans, they’re a [...]
Category :Blog,SolidLine Production Work,Tech,Working with SolidLine MediaVIRAL VIDEO OF THE WEEK: Glow-in-the-dark Highway Coming to the Netherlands
WHAT: It appears that the future of highways is coming to the Netherlands in mid-2013. From the description on the YouTube video posted by NMA News Direct: Two companies, Studio Roosegaarde and Heijmans Infrastructure, came up with the highway, which includes: glow-in-the-dark road markings painted with photo-luminescent paint which are charged during the day and [...]
Category :Blog,Tech,Viral Video Of The WeekInside Video SEO: Interview with Joe Edakkunnathu
We’ve already talked about Search Engine Optimization (SEO) and why it is important. The basic conclusion was that if you aren’t searcheable; you don’t exist. But SEO is more than a skill, it’s a specialty and a career that often requires insider information from outside help. Joe Edakkunnathu is the Founder and Owner of theSOULwithin and [...]
Category :Blog,TechSolidLine Media’s Holiday Gadget Picks
Tis the season of giving and tis the century of gadgetry. The crew at SolidLine Media gets to play–err, I mean, work–with gadgets year round, so it is no wonder that they get a bit hyped about tech toys new and old. If you’re wondering what to get that gadget head on your gift list [...]
Category :Blog,On the Lighter Side,TechWhat is a GIF?
Some pronounce it with a hard “g” others pronounce it “jiff,” but do these three little letters mean? Well, first off, “GIF” was declared 2012′s Word of the Year by the Oxford American Dictionary, so congratulations little guy, and thank you for beating out “YOLO.” Now on to what you are and why you’re so [...]
Category :Blog,TechWelcome to Podcast Culture: The What, Why & How
Radio and newspapers may be dying, but people are still listening, watching and thirsty for information. There is one type of media that has grown exponentially in the last few years that provide all of this and more: Podcasts. A podcast is an episodic series type of digital media. It could be audio, radio, video [...]
Category :Blog,TechFacebook vs. New MySpace
These are two social media giants. Their entire purpose is to encourage sharing of all kinds and every fact and statistic is telling them that people love to share videos. But, for some reason, Facebook is focused on photos, MySpace remains focused on music and no one is focusing on video sharing
What is a viral video?
What is a viral video? What makes a video go viral? How many views does a video need to be considered viral? How can I tap into the power of viral marketing?
What are Social Analytics? The Basics
Everyone keeps telling you “get social” or “go social.” They insist that your marketing strategy needs to include a social strategy. They boast about the invaluable nature of the social media landscape. So fine, enough is enough, you develop a social marketing strategy. Great. How do you tell if it is working? That’s where Social [...]
Category :Blog,TechWhat is SEO? The Basics
There are over 2.27 billion internet users in the world. You are only one of them. How do you get your voice heard and your ideas read amidst that sea of noise? SEO. What is it? SEO stands for Search Engine Optimization. It’s the practice of strategically constructing web content to be easily discovered, analyzed [...]
Category :Blog,TechA Picture is Worth a Thousand Shares
Images and video are a powerful way to humanize your brand and visually communicate with consumers. In order to connect with more followers and influence more people you have to lead more conversations. You have to share.
TECH TUESDAY: A $300,000 Home Video, iPhone 5 vs. Samsung SIII, Unlimited Movies For $30 A Month
It’s Tech Tuesday here on the blog. Every week we run down some of the big headlines and videos that have caught our attention in the world of technology. First up? Much of the staff here are SolidLine Media has kids, and all of us have shot some kind of video with them. But none [...]
Category :Blog,TechTech Tuesday: The return of Myspace, iPhone 5 camera test, and how to build a dock for $1
As the world burns about the big, bad call in last night’s Monday Night Football game (just don’t bring it up around video editor and avid Green Bay Packers fan John Courchane), it’s time to take a look at today’s headlines in tech! – Yesterday, we got a first look at the new Myspace. That’s [...]
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